Take Action Towards Energy Sustainability

Our vision is to create a Global Sustainable Energy Market – that is a free market for energy which does not interfere with nature’s inherent ability to sustain life.

This vision requires every individual in the world to become energy sustainable. You can do your part by following the three action steps described below:

1) Take Immediate Action

Responsible Consumption and Production
United Nations SDG #12: Responsible Consumption and Production

In Canada, energy sustainability is an issue of culture, not technology. We all consume more energy than needed, therefore the first solution is also the quickest and cheapest – changing our behavior. This doesn’t just mean turning off the lights or washing full loads – it means being conscious about the energy we’re using.

Look up from the screen, right now. What do you see and hear? What’s on? What’s charging? And better yet, why? When does it ever stop? Is this how you want to live?

Fact: According to the World Bank, Canadians are among the highest consumers of electricity in the world – using 5x more than the global average.

Fact: According to the Global Footprint Network, Canadians demand 4.8x more resources and wastes that our planet can regenerate and absorb.

Consider: This means that we would need approximately five planets to support life on earth if everyone consumed as much as the average Canadian. Stop and think about that for a moment. No future generation will ever be able to consume as much resources as we do today.

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2) Educate Yourself & Others

Sustainable Cities and Communities
United Nations SDG #11: Sustainable Cities and Communities

Energy is one of the world’s most utilized resources. It plays a fundamental role in everything we do, every day of our lives – and yet, we tend to know very little about it. This disconnect between our actions and understanding causes us to make unsustainable energy decisions.

Begin by asking yourself the most basic questions. Where does your energy come from? How does it get to your door? How much do you use? And what are the personal and communal costs of all this?

Once you know the basics, share that information with others. Send them a link to this site. Create a conversion not just about energy – but how we’re connected to it.

Fact: According to Canadian Geographic, 60% of electricity in Canada is produced by hydroelectricity, damming natural water and sediment flows on nearly every major river in the country.

Fact: According to The World Bank, 9% of electricity generated in Canada is lost through the transmission and distribution system comprised of over 500,000km of power lines.

Consider: This means that electricity for more than half of Canadians is dependent on millions of tonnes of concrete completely disrupting aquatic ecosystems from coast to coast. It also means that all energies are subject to needless inefficiencies when produced and managed at the utility scale.

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3) Invest in Energy Sustainability

Affordable and Clean Energy
United Nations SDG #7: Affordable and Clean Energy

Responsible consumption requires an understanding of our relationship with energy (steps 1 and 2). Therefore, investing in energy and energy efficiency technologies is only effective as the final step towards energy sustainability.

Even here, using less energy is still the best line of defense. This can be done through behavior changes (See United Nations for daily actions), energy efficiency technologies, and energy smart home upgrades.

If all else fails, investing in an electricity or heat generating technology is the next best option. Several methods are explored in depth throughout our website.

Hover the Energy Options item in the menu at the top of this page to see a full list of ways to generate, manage, use, and store your energy more efficiency.

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